Digital Natives Academy, a non-profit, was established in 2014 to encourage young people wanting to enter the digital tech industry the power to create, transform, shape and develop their own digital tools. 

DNA’s vision is to inspire the next generation of digital leaders. We do this through three pou; coding, animation and esports. Our foundation is based on a Te Ao Māori worldview and we provide Kaupapa Māori and Matauranga Māori programme delivery with programmes open to all who wish to join.

Our goal is to create career pathways for whānau who don’t have access to technology. We do this to inspire them to become makers and innovators of technology, rather than users and consumers of it.  

Over the years, DNA has become more than a platform for skill acquisition and career pathways, it’s become a sanctuary from an often cold, uncaring world where the outliers of society can find whānau, friendship and most importantly a sense of belonging.