Kia Ora!


About Us

Digital Natives Academy, a non-profit, was established in 2014 to encourage young people wanting to enter the digital tech industry the power to create, transform, shape and develop their own digital tools. 

DNA’s vision is to inspire the next generation of digital leaders. We do this through three pou; coding, animation and esports. Our foundation is based on a Te Ao Māori worldview and we provide Kaupapa Māori and Matauranga Māori programme delivery with programmes open to all who wish to join.

Our goal is to create career pathways for whānau who don’t have access to technology. We do this to inspire them to become makers and innovators of technology, rather than users and consumers of it.  

Over the years, DNA has become more than a platform for skill acquisition and career pathways, it’s become a sanctuary from an often cold, uncaring world where the outliers of society can find whānau, friendship and most importantly a sense of belonging.

Our response to COVID-19

In response to this worldwide pandemic DNA closed to the public on March 23th and began planning how best to provide access to our programme while students were working from home. We are developing 3 online courses which will cover lessons related to  animation, content creation and esports.  Students who want to study live, can connect via Discord and DNA tutors take them through their lessons for that day. 



To inspire the next generation of digital leaders



To create career pathways for rangatahi

Strategic Pou


Animation, Content Creation, Esports, Wellbeing

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Hours Taught​

Meet our Tutors


Wellbeing | Esports | Animation | Content Creation | Game Design

Marcus Powell
General Manager/Director of Creative Ed
Sasha Rotherham
Potaua Biasiny-Tule
Business, Tech & Innovation
Ngatarawai Fairhall
Te Iwi Matihiko/Custom Programme Dev
Teiwai Macpherson
Te Iwi Matihiko/Custom Programme Dev
Taylor Thorpe
Animation/Esports/Te Iwi Matihiko

What Our Students Say